Brand kit

Use Stelid’s name well.

Logo, colour palette, typography, and OG assets for press, integration partners, and review-platform listings. Permission to use is built in — no PR contact required.

Logo & wordmark

The pin and the wordmark.

Pin (PNG)
Stelid pin
Stelid
DoUse the wordmark on a dark background at full opacity.
DoPair the pin icon with the wordmark when both fit.
DoKeep clear space equal to the height of the “S” on every side.
Don'tDon’t change the “i” from orange to anything else.
Don'tDon’t apply effects (drop shadow, glow, outline).
Don'tDon’t place the wordmark on a busy or low-contrast background.
Colour palette

Six brand colours.

Two primary (blue + orange) drive the brand. The other four are role-based accents — use them where the role matches.

Stelid Blue

#2D7BB5

Primary brand colour. Logo, primary CTAs, anchor links.

Stelid Orange

#E8722A

Brand accent. The "i" in the wordmark, secondary highlights.

Purple

#8B5CF6

AI feature accent. Gradient pair with blue.

Emerald

#10B981

Success states, confirmations, "free" pricing colour.

Amber

#F59E0B

Warnings, beta-limited features, attention prompts.

Red

#EF4444

Destructive actions and overdue states only. Use sparingly.

Typography

Plus Jakarta Sans for display.

Plus Jakarta Sans for headings on the marketing surface (h1, h2, h3). Inter for everything else (body, UI). Both system-safe — fall back gracefully on email and embedded contexts.

Display
Aa
Plus Jakarta Sans
600 / 700 / 800 weights
Body
Aa
Inter
400 / 500 / 600 / 700
Press & partners

Permission, granted.

You don’t need to ask before using the Stelid name and logo in articles, integration listings, comparison pieces, or review-platform profiles. Two requests:

  • · Use the actual wordmark casing (“Stelid”, never “STELID” or “stelid”).
  • · Don’t imply endorsement we haven’t given (no “Stelid recommends...” without an explicit quote from us).

For interviews, founder quotes, custom assets, or exclusive previews, email hi@stelid.com with “press” in the subject. Replies within one business day.